The Cento logotype is a universal signature we use across all our communications. We want it to be instantly recognizable, so consistency is important—please don’t edit, change, distort, recolor, or reconfigure it.
The Cento logo is designed for use on both light and dark backgrounds, with a light background the logo is blue (#164ACA) and the light blue (#81C3FF) circle inside the glyph, with a dark background the logo is white (#FFFFFF) and the light blue (#81C3FF) circle inside.
Incorrect use of Cento logo
For monochrome printing or other materials that do not use any color solutions, the monochrome version of the logo is allowed.
We do not recommend the use of the design effects listed below.
Do not use light logo on light background
Do not use dark logo on dark background
Do not rotate glyph
Do not deconstruct glyph
Do not use noisy backgrounds
Do not use wrong colors
Do not stretch glyph
Do not use gradients
Do not outline glyph or wordmark
Do not color logotype
Do not use logotype without glyph
Do not use textures